VU Cars Logo Design: A Bold Identity for a Victorian Used Car Dealership

In 2022, MakersFox had the opportunity to design the logo for VU Cars, a Victorian used car dealership with a unique vision. Their slogan, “View, Select, Experience”, inspired the entire concept behind the logo. The goal was to create a design that encapsulates their customer-centric approach while emphasizing the sleek and sophisticated nature of their business. The result was a visually striking logo that sets VU Cars apart in the competitive automotive market.

The design process was an exciting collaboration with Alan, who commissioned the logo. Over 21 days, our team refined the logo from initial sketches to its final form. The centerpiece of the design lies in its clever integration of car headlights, which subtly incorporate the initials VU to represent the slogan’s key idea: “View”. This creative approach ensured that the logo was not just a visual mark but also a representation of VU Cars’ philosophy and values.

The color scheme for the logo was carefully selected to resonate with the brand’s identity. We chose a combination of burgundy and black navy, colors that evoke a sense of trust, sophistication, and elegance. This palette was not only visually appealing but also aligned with the dealership’s premium image. By anchoring the design in these rich tones, we ensured the logo would remain memorable and impactful across both digital and print media.

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Ultimately, the VU Cars logo design exemplifies MakersFox’s commitment to delivering custom, thoughtful branding solutions. The design harmoniously blends modern aesthetics with the dealership’s values, leaving a lasting impression on their clients. This project highlights the creative potential of logo design to communicate a brand’s essence and elevate its visual identity in the marketplace.

Client

Victoria Used Cars

Release Date

June 2022

Role

Logo Design